When it comes to marketing your business, few tools are as effective and persuasive as a well-produced video testimonial. These authentic endorsements allow real customers or clients to tell your story from their perspective, adding a level of trust and relatability that scripted ads simply can’t achieve.
But a successful testimonial video doesn’t happen by accident—it requires thoughtful planning, a comfortable interview environment, and most importantly, the right questions. As an experienced videographer, photographer, and producer at St Louis Video Studio, we’ve helped countless businesses capture powerful on-camera testimonials that resonate. In this post, we’ll break down which types of questions help uncover clear, emotionally engaging stories that move viewers to act.
1. Start with Context: Set the Scene
Before diving into the customer’s experience with your brand, it’s important to establish context. Help the viewer understand who this person is and what problems they were facing before finding your business.
Sample Questions:
- Can you tell us a little about your business or role?
- What challenges were you facing before working with our company?
- What prompted you to start looking for a solution?
These questions serve as an introduction, grounding the testimonial in a real-life situation and establishing the speaker’s credibility.
2. Dig Into the Decision: Why You?
Now that we know the background, help the subject explain why they chose your company. This step is key to showing what sets your brand apart from competitors.
Sample Questions:
- What stood out about our company during your search?
- Was there something specific that made you choose us?
- What expectations did you have going in?
This section offers a chance to highlight your unique value propositions—through the authentic voice of a satisfied client.
3. Highlight the Experience: The Heart of the Story
This is where the testimonial becomes compelling. Ask open-ended questions that let the speaker describe the process and their interaction with your team.
Sample Questions:
- What was it like working with us?
- Can you walk us through how we helped you?
- Were there any standout moments or team members?
These answers bring the story to life and help future clients imagine themselves having a similar positive experience.
4. Show the Results: Before vs. After
People watching your testimonial want to know what results they can expect. This is your client’s chance to share the impact of your services in a tangible way.
Sample Questions:
- What changed after using our service?
- What results did you see, and how soon?
- How has this made a difference in your day-to-day operations?
Be sure to give room for specific outcomes—metrics, business growth, saved time, or increased confidence all make for powerful statements.
5. Encourage a Recommendation: Close Strong
Wrap up by inviting the client to summarize their experience and make a recommendation. This is often the most powerful clip to end the video with.
Sample Questions:
- Would you recommend our company to others? Why?
- What would you tell someone considering working with us?
- Is there anything else you’d like to share about your experience?
These responses create a confident, satisfying conclusion and give your audience a clear message to walk away with.
The Power of a Comfortable Setup
Of course, getting great answers depends not just on the questions, but the environment. That’s why at St Louis Video Studio, we prioritize creating a relaxed and professional space. Our private interview studio is designed specifically for testimonial interviews, with customizable lighting, camera setups, and the flexibility to include props or branded elements. When people feel at ease, their stories flow naturally.
Why Work with St Louis Video Studio?
At St Louis Video Studio, we’re more than just camera operators—we’re storytellers, strategists, and seasoned producers who know how to help clients speak authentically and effectively on camera.
We are a full-service professional commercial photography and video production company, offering both studio and on-location services. With years of experience in editing, post-production, and licensed drone operation, we’ve helped countless businesses across St. Louis and beyond craft testimonial videos that engage, convert, and build trust.
Whether you need a single interview or a full campaign of client stories, we have the right equipment, creative crew, and technical expertise to support every aspect of your production. We specialize in customizing content for diverse media requirements and are experts at repurposing video and photography for maximum reach across digital platforms.
Using the latest in Artificial Intelligence-enhanced media tools, we ensure your testimonial content is not only compelling but also professionally polished and optimized for modern marketing needs.
Let’s bring your customer success stories to life—clear, authentic, and powerfully told.
St Louis Video Studio 