When it comes to producing an effective video, the words matter just as much as the visuals. When it comes to speaking on camera, one of the best ways to ensure that your message is clear and concise is by using a teleprompter. But how do you coach a CEO or executive through an on-camera teleprompter read? Let’s take a closer look at the best practices for coaching someone through this process.
Preparing Your Executive
The first step in coaching your executive through an on-camera teleprompter read is to make sure they are adequately prepared. This means giving them a thorough run-through of the script and taking time to answer any questions they may have.
During the preparation phase, you need to help your executive understand why this video is being produced, what purpose it serves in their company’s marketing strategy, and how it will be distributed. This will give them a better understanding of the context of the video and help them deliver the message more effectively.
It’s also important to make sure your executive has plenty of time to practice reading from the teleprompter before shooting day. The teleprompter can be a bit intimidating for first-timers, and the more practice they have, the more comfortable they’ll feel on the day of filming.
It’s also helpful to provide them with some tips for making their on-camera performance more natural and engaging. For example, encourage them to speak at a steady pace (too fast or too slow can be distracting) and remind them not to lick their lips or make other unnecessary facial expressions while delivering their lines. It’s also important that they consistently maintain eye contact with the camera lens—not with the teleprompter itself—so that viewers don’t feel like they’re getting lectured by someone who isn’t looking directly at them.
Filming Day Tips
On shooting day, make sure you arrive early so that everyone can get settled and comfortable before cameras start rolling. During filming, it’s important that all distractions are minimized (turn off cell phones!) so that your executive can focus on delivering their lines in an authentic way without worrying about anything else going on around them.
Once filming starts, you should be ready with cues if needed and be prepared for multiple takes if needed – especially if your executive is having trouble remembering lines or feeling uncomfortable with certain portions of the script. Don’t be afraid to take breaks and give your executive some time to collect themselves and regroup.
It’s also important to keep an eye on the teleprompter during filming. Sometimes the scrolling speed can be too fast or too slow, and you may need to make adjustments on the fly to keep things running smoothly.
Coaching a CEO or executive through an on-camera teleprompter read can be challenging, but it doesn’t have to be intimidating! With proper preparation and plenty of practice runs beforehand, you can help ensure that your executive delivers their message clearly and confidently during filming.
Remember to provide context for the video, give them tips for a natural performance, and minimize distractions on shooting day. By following these tips and tricks, you’ll have no trouble helping your executives deliver successful videos every time!
If you need more information or guidance on this subject, don’t hesitate to contact us today for a complimentary consultation.