With the rapid change in how products and services are now advertised and sold, traditional direct response strategies are not always the best answer. For some of our clients, what they really need are customer testimonials for their product landing pages, or they need professionally shot product and b-roll footage or demonstration footage for use on home shopping channels and other broadcast applications.
Video interviews and testimonials provide a powerful way for our clients to connect with their audiences. Interviews are a critical component of many of the videos we create and produce. We pride ourselves on producing attention-getting and engaging video interviews that inspire action.
Our crews are knowledgeable of what questions to ask and when. The positioning of the subject, lighting arrangements, and camera angles all come with an experienced crew.
Our attention to those details and our experience help us produce video content for you that inspires and that will resonate with your target audience.
Our highly experienced crews will be on-site to ensure you get all the necessary B-roll footage you need as well. We ensure that the video production process goes as smoothly as possible, from start to finish. We assemble the right talent, crew, and locations to accomplish the necessary steps to achieve your communication goals.
Video and the internet have changed the way we communicate. But one thing has not changed: the impact of a human face in communication. Humans naturally connect with the image of a human face…whether in a video or in person. And many times, that face on video is talking straight into the camera…. And a teleprompter.
A teleprompter is a tool that displays scripted material in front of a lens, allowing a spokesman to deliver messages while looking directly into the camera lens. It’s an extremely useful tool. With recent improvements in screen technology, teleprompters have become smaller and more accessible.
As useful as it is, it is not a magic bullet. There are a few techniques to make it work well.
It’s important to remember that a teleprompter is only as good as its script
Write your script to be spoken, not read. Use conversational language that works for the audience you are trying to reach. Shorter words are better, and so are short sentences..
Along with trying to speak to the audience in a language they understand, it’s also important for the spokesperson to be comfortable with the language. It the presenter is struggling with long sentences or unfamiliar language, the audience can feel lost.
There’s no substitute for practice. The more you practice and personalize the text, the more you’ll put meaning to the words.
Practice reading your script aloud. Take it into the bathroom, and practice reading it into a mirror. Change the language to match your speaking style. Make it yours.
A teleprompter can also be used as guide for an interview or testimonial, when the person being recorded is not looking directly into the lens.
We have a lot of experience helping clients be “the best they can be” on camera. For more information, please give us a call.
Rob Haller 314-604-6544