One Size Doesn’t Fit All: Factors to Consider in Determining Video Length.

In today’s digital age, video content has become an essential part of any successful marketing strategy. Video content is a powerful tool that can help brands to engage with their audience and tell compelling stories. However, as a content creator, have you ever found yourself wondering how long your videos should be to attract and retain your audience’s attention? The truth is, one size doesn’t fit all when it comes to video length. There are various factors to consider when determining the ideal video length for your specific target audience and marketing objectives. In this article, we will explore some of these critical factors and provide you with valuable insights to help you create videos that not only capture your audience’s attention but also keep them engaged from start to finish. So, let’s dive in and discover the secrets to creating successful video content that resonates with your audience.

Why video length matters in digital marketing

Video content has become a critical component of digital marketing strategies. The right video can help brands to build trust with their audience, increase engagement, and ultimately drive conversions. However, the length of your video can have a significant impact on its success. The length of your video can affect your audience’s attention span, engagement, and overall perception of your brand.

Studies have shown that the average attention span of an adult is around eight seconds. This means that you have a limited amount of time to capture your audience’s attention and keep them engaged. Therefore, it is essential to consider the length of your video when creating content for your target audience.

In addition, the length of your video can affect how your audience perceives your brand. If your video is too long, it can be seen as boring or uninteresting, and your audience may lose interest. On the other hand, if your video is too short, it may not provide enough information to your audience, and they may not take your brand or message seriously.

Therefore, it is important to consider the factors that influence video length to create successful video content that resonates with your audience.

Understanding your target audience

One of the most critical factors to consider when determining the ideal video length is your target audience. Your audience’s age, gender, interests, and preferences can significantly impact how long they are willing to watch your video.

For example, younger audiences tend to have a shorter attention span and prefer shorter videos, while older audiences may prefer longer videos with more in-depth information.

It is also essential to consider your audience’s viewing habits. Are they more likely to watch videos on their mobile devices or on their desktops? Are they likely to watch your videos during their lunch break or in the evening after work? These factors can influence the ideal length of your video and help you to create content that resonates with your audience.

The purpose and objective of your video

Another critical factor to consider when determining the ideal video length is the purpose and objective of your video. Are you creating a video to promote a product, educate your audience, or entertain them?

If you are creating a video to promote a product, you may need to provide more in-depth information to convince your audience to make a purchase. This may require a longer video that provides a detailed overview of your product’s features and benefits.

On the other hand, if you are creating a video to entertain your audience, a shorter video may be more appropriate. Shorter videos can be more engaging and have a higher chance of being shared on social media, increasing your brand’s reach.

The platform and context of your video

The platform and context of your video can also affect the ideal length of your video. Are you creating a video for YouTube, Instagram, Facebook, or another social media platform?

Different platforms have different requirements and constraints when it comes to video length. For example, Instagram allows videos of up to 60 seconds, while YouTube has no limit on video length.

It is also essential to consider the context in which your video will be viewed. Are your audience members likely to watch your video while on the go or in a more relaxed setting? This can influence the length of your video and the type of content you include.

Camera operator, producer and talent at our studio green screen videotaping.
Camera operator, producer and talent at our studio green screen videotaping.

The type of video content you are creating

The type of video content you are creating can also impact the ideal length of your video. Are you creating a tutorial video, a product review, or a brand awareness video?

Tutorials and product reviews may require more in-depth information, which may require a longer video. On the other hand, brand awareness videos may be more effective with shorter videos that capture your audience’s attention quickly.

It is also essential to consider the tone and style of your video. Are you creating a serious and informative video or a fun and entertaining video? This can impact the length of your video and the type of content you include.

The role of storytelling in video length

Storytelling is an essential component of successful video content. A well-crafted story can capture your audience’s attention and keep them engaged from start to finish.

However, the length of your story can significantly impact your video’s success. If your story is too long, your audience may lose interest or become bored. On the other hand, if your story is too short, it may not provide enough information or emotional impact to resonate with your audience.

Therefore, it is essential to consider the length of your story when creating video content. Your story should be concise, engaging, and provide enough information to keep your audience interested.

The impact of attention span on video length

As mentioned earlier, the average attention span of an adult is around eight seconds. This means that you have a limited amount of time to capture your audience’s attention and keep them engaged.

Therefore, it is essential to consider the impact of attention span on video length. Your video should be engaging and provide enough information to keep your audience interested, but not so long that they lose interest.

Studies have shown that the ideal video length for most audiences is between two and three minutes. However, this can vary depending on your target audience and marketing objectives.

Best practices for determining video length

To determine the ideal video length for your brand and audience, consider the following best practices:

  1. Understand your target audience and their viewing habits
  2. Determine the purpose and objective of your video
  3. Consider the platform and context of your video
  4. Tailor your video length to the type of content you are creating
  5. Craft a compelling story that captures your audience’s attention
  6. Keep your video length concise and engaging.

By following these best practices, you can create video content that resonates with your audience and achieves your marketing objectives.

Case studies of successful video content with varying lengths

To illustrate the impact of video length on success, let’s look at some case studies of successful video content with varying lengths:

  1. Dollar Shave Club – Two-Minute Video

Dollar Shave Club’s two-minute video went viral and helped the brand to establish itself as a major player in the grooming industry. The video features the company’s founder, Michael Dubin, explaining the benefits of their subscription service in a humorous and engaging way.

The video’s length was perfect for the brand’s target audience and the platform it was shared on. It provided enough information to convince viewers to sign up for the subscription service while keeping them engaged with its humorous tone.

  1. Nike – 60-Second Video

Nike’s 60-second video, “Dream Crazy,” features former NFL quarterback Colin Kaepernick and other prominent athletes encouraging viewers to dream big and pursue their goals. The video’s length was ideal for the brand’s target audience and the message it was trying to convey.

The video’s emotional impact and powerful message resonated with viewers, and it quickly went viral, increasing Nike’s brand awareness and reach.

  1. Apple – 90-Second Video

Apple’s 90-second video, “Welcome Home,” features singer FKA Twigs dancing through an apartment that comes to life thanks to the brand’s HomePod speaker. The video’s length was perfect for the brand’s target audience and the platform it was shared on.

The video’s engaging and visually stunning content kept viewers interested and showcased the HomePod speaker’s features and benefits.

Conclusion: Finding the right video length for your brand and audience

In conclusion, video length is a critical factor to consider when creating successful video content. One size doesn’t fit all when it comes to video length, and there are various factors to consider when determining the ideal length for your brand and audience.

Understanding your target audience, the purpose and objective of your video, the platform and context of your video, the type of video content you are creating, the role of storytelling, and the impact of attention span are all critical factors to consider when determining the ideal video length.

By following best practices for determining video length and looking at case studies of successful video content, you can create engaging, informative, and emotionally impactful videos that resonate with your audience and achieve your marketing objectives. So, what are you waiting for? Start creating video content that captures your audience’s attention and keeps them engaged from start to finish.

Mike Haller 314-913-5626

Commercial Video Studio Recording and Editing with Non-Professional Talent.

Ready to set up a commercial video recording studio with non-professional talent? You’re in the right place! This article will guide you through all the necessary steps for creating high quality, professional videos without breaking your budget. Learn how to get your project off the ground and running quickly, efficiently, and effectively.

Last minute changes are typical when it comes to video recording with non professionals.

Working with amateur actors can be a challenge, as they often lack the proper training, discipline and experience that professional talent bring to the table. Despite this, every now and again it’s necessary to work with non-professionals – that’s where our guide comes in!

We’ll walk you through the basics of working in a commercial video studio and show you how to get the most out of working with non-professional talent. We’ll cover factors like:

  • Equipment selection
  • Audio considerations
  • Lighting options
  • Camera angles
  • Tips for guiding your performers towards delivering their best performance.

We’ll also demonstrate techniques for editing your footage quickly and efficiently so you can maximize production value when creating content for web use or TV broadcast. With our guide in hand you’re sure to create great results when filming with non-pros!

What is a Commercial Video Studio?

A commercial video studio provides professional-level, high-quality recording and editing services for clients who require a more polished approach to their video production. These studios are typically found in production facilities that specialize in producing videos for television advertisements, promotional campaigns, internet content, and more. A commercial video studio may contain a variety of digital equipment—including cameras and editing suites—that are designed to capture the highest quality audio and visual products possible. The technicians working in these facilities have a great deal of experience with both hardware and software systems, allowing them to provide top-notch recording and editing services to clients.

When utilizing a commercial video studio, non-professional talent can be utilized alongside experienced professionals to create high-quality videos. Non-professional talent is especially beneficial when mood or emotion is needed that can’t be obtained with strictly professional actors or voiceover artists. This allows for further creative possibilities when it comes to producing an impactful video product. Additionally, the typical costs associated with shooting in these types of facilities can be lower than hiring professional talent alone because you don’t have to pay for their time on set or on location when shooting at the studio. Professional guidance from studio technicians can also provide valuable insight into making sure your project is as successful as possible—including accurate sound mixing, scene arrangement/blocking guidance, editing advice, displaying motion graphics accurately onscreen during recordings if necessary; everything one needs to make sure their project is well executed before it wraps production!

Benefits of Recording and Editing with Professional Talent

When it comes to video production, there is a wide range of options available to clients. Depending on their objectives and budget, they may opt for professional talent or non-professional talent.

Benefits of recording with professional talent include the following:

  • Professional actors have experience in the industry and therefore possess the necessary skills to deliver a quality performance.
  • Professional actors bring a higher level of professionalism that can help set a studio apart from competitors.
  • Professional actors are committed to their work 24/7, which allows them to provide the maximum level of production value for each project.
  • They can also be more efficient in their delivery as compared to non-professional talent who may take longer because they are less experienced with performing in front of a camera and need more time to practice and master acting techniques.

Benefits of editing with professional talent include:

  • Professional editors have an eye for detail that can help improve the overall quality of the video.
  • They are able create compelling visuals faster then their amateur counterparts due to their ability to process information quicker and understand how each scene works together within an edit.
  • Some editors specialize in certain genres such as sports and music which can bring unique visual styles into your project.
  • Lastly, they know how long certain types of shots need be so that the flow of the video feels natural all while maintaining your intended branding message throughout its entirety.

Challenges of Recording and Editing with Non-Professional Talent

Recording and editing with non-professional talent can pose unique challenges for commercial video production studios. The talent being used may not be experienced in the studio environment, which can lead to difficulties with sound and camera synchronization and aspects of performance management. Additionally, the lack of professionalism from inexperienced actors may slow down or lengthen the recording process.

Furthermore, inexperienced actors will generally require more direction from the directors throughout the recording, particularly when it comes to their performance as it relates to pacing and timing. This could potentially have a bearing on potential editing opportunities down the line as editors may have to adapt their approach depending on the raw footage they are presented with.

In terms of an optimal rendering of a project that uses non-professional actors, directors and producers should:

  • Create a strong creative environment during pre-production so that expectations are wholly communicated with each actor.
  • Give extended attention during both re-recording activities as well as offering coaching support while reviewing dailies to ensure sound delivery is up to par when working with novice talent.

Tips for Working with Non-Professional Talent

Working with non-professional talent can seem intimidating, but with the right approach, you can make sure that you end up with a great video or commercial. There are a few tips that come in really useful when working with non-professional talent in your video studio.

  • One of the most important aspects of working successfully with non-professional talent is communication. You will want to explain in detail what you will be doing and what is expected of them prior to filming even if it seems redundant. Make sure they know where to stand, when to move and how long you plan on recording for. It is also wise to make certain that any discussion about pay is settled prior to the shoot so that any surprise costs don’t occur during filming. Be patient with your talent and let them experiment, providing feedback as needed so they can best perform their role within the video or commercial.
  • Another tip when working with non-professional talent is comfortability. Consider their rehearsal time as an opportunity where they can settle into their roles and feel more secure going into shooting day. Establishing rapport before filming goes a long way! Setting up a friendly production environment without heavy stress helps everyone perform better during the filmmaking process and through post-production editing stages too.
  • Finally, it’s important to ensure accuracy within the script if possible! This means that if your client wants an exact phrase used during shooting make sure it’s incorporated accurately into rehearsals beforehand so there are no surprises on set or further along in post-production efforts!
Recording non-professional talent on a studio set.
Recording non-professional talent on a studio set.

Equipment and Software Needed for Commercial Video Studio Recording and Editing

Once you have determined the type of commercial videos you’d like to create and the software and hardware devices you will use, it is important to understand what equipment and software are needed for commercial video studio recording and editing with non-professional talent. Here is a brief overview of the essential items needed for a successful commercial video project.


  • Camera: Whether filming with a DSLR or point-and-shoot camera, be sure to purchase an appropriate model that will work in collaboration with your specific video format.
  • Computer: A powerful computer system is essential for post-production, editing, and rendering. Depending on the software utilized and complexity of the project, you should determine if a desktop or laptop system is best suited for your needs.
  • Microphones: Mics can range from simple lavaliers to boom mics that pick up audio details unobtainable using other methods such as high fidelity audio capture capabilities. It is important to decide which will be most effective before shopping around.


  • Recording Software: Utilizing the right recording software can be critical for capturing pristine audio tracks. Be sure to research samples of varied applications before settling on one for final production purposes.
  • Video Editing Software: Professional editors use variety of packages depending on the type work in which they specialize or reflect their own personal aesthetic preferences such as Adobe Premiere Pro or Final Cut Pro X. Different tools will produce different results so understanding features within offered package options prior purchase can save time avoid program learning curve delays later within post production stages.
  • Graphics & Animation Programs: If specific graphics integration within show segments desired more advanced user graphic animation applications such as Adobe After Effects must consider usage case scenarios prior selection costs fees. Specialized set backgrounds titles end slides need consider implementation planned timeline based upon budget dictations contracts timelines detailed clearly ensure proper deadlines met avoid any problems later during playback distribution manners.

Best Practices for Working with Non-Professional Talent

When recording and editing video with non-professional actors and personalities, it is important to keep in mind that not everyone is going to be a professional performer. It is important to be organized, patient and understanding, so the production process runs smoothly for all involved. Here are some tips for working with nonprofessional talent in a commercial video studio:

  • Manage Expectations: Before production begins, explain what you need from the talent and let them know exactly what to expect. Give clear instructions on how to act and where to look when on camera, as well as providing direction during practice runs.
  • Keep it Engaging: While prepping your talent for their part in filming, it’s important to make the process engaging. Take extra time while blocking and rehearsing the scene, provide cues throughout that create natural pauses or breaks in action that can help keep energy levels up throughout filming.
  • Use Visuals Before Words: When communicating how something should be done or how you want your talent to act/react/pose on camera don’t rely solely on verbal communication – instead use visuals such as hand gestures or mimicry of scenes/slides/staging so they can really understand what’s required of them before doing a take.
  • Be Flexible: Last minute changes are typical when it comes to video recording with non professionals – remain flexible by coming up with alternate solutions that still achieves the desired goal ie rephrasing dialogues or incorporating different acting styles if needed. Make sure that everyone feels heard within the creative process so none of them feel left out in this shared experience because having an emotional connection can help instill confidence beforehand as well during post production.

Conclusively, there is no single optimal approach to recording and editing a video project in a commercial video studio for working with non-professional talent. Each project will have its own unique requirements based on the particular context and goals of the project. However, it is possible to identify some common principles that can help guide the process, such as:

  • Keeping color levels consistent
  • Establishing clear communication between collaborators
  • Maintaining adequate separation between microphones

When working with non-professional talent, it is also important to ensure that everyone involved feels comfortable and confident in their respective roles throughout the recording process. Following these core principles can help ensure that the end result is a successful video production.

Rob Haller 314-604-6544

Testimonials and Teleprompters

With the rapid change in how products and services are now advertised and sold, traditional direct response strategies are not always the best answer. For some of our clients, what they really need are customer testimonials for their product landing pages, or they need professionally shot product and b-roll footage or demonstration footage for use on home shopping channels and other broadcast applications.

Video interviews and testimonials provide a powerful way for our clients to connect with their audiences. Interviews are a critical component of many of the videos we create and produce. We pride ourselves on producing attention-getting and engaging video interviews that inspire action.

Video taping talent testimonial on location with teleprompter

Our crews are knowledgeable of what questions to ask and when. The positioning of the subject, lighting arrangements, and camera angles all come with an experienced crew.

Video taping B-Roll on location

Our attention to those details and our experience help us produce video content for you that inspires and that will resonate with your target audience.

Our highly experienced crews will be on-site to ensure you get all the necessary B-roll footage you need as well. We ensure that the video production process goes as smoothly as possible, from start to finish. We assemble the right talent, crew, and locations to accomplish the necessary steps to achieve your communication goals.

Studio video production with teleprompter

Video and the internet have changed the way we communicate. But one thing has not changed: the impact of a human face in communication. Humans naturally connect with the image of a human face…whether in a video or in person. And many times, that face on video is talking straight into the camera…. And a teleprompter.

A teleprompter is a tool that displays scripted material in front of a lens, allowing a spokesman to deliver messages while looking directly into the camera lens. It’s an extremely useful tool. With recent improvements in screen technology, teleprompters have become smaller and more accessible.

As useful as it is, it is not a magic bullet. There are a few techniques to make it work well.

It’s important to remember that a teleprompter is only as good as its script

Write your script to be spoken, not read. Use conversational language that works for the audience you are trying to reach. Shorter words are better, and so are short sentences..

Remote video taping with teleprompter

Along with trying to speak to the audience in a language they understand, it’s also important for the spokesperson to be comfortable with the language. It the presenter is struggling with long sentences or unfamiliar language, the audience can feel lost.

There’s no substitute for practice. The more you practice and personalize the text, the more you’ll put meaning to the words.

Practice reading your script aloud. Take it into the bathroom, and practice reading it into a mirror. Change the language to match your speaking style. Make it yours.

A teleprompter can also be used as guide for an interview or testimonial, when the person being recorded is not looking directly into the lens.

We have a lot of experience helping clients be “the best they can be” on camera. For more information, please give us a call.

Rob Haller 314-604-6544

Digital media specialists to help you engage, explain and motivate. Full production studio in St. Louis.

Creative Video and Photography Production

We’re hands-on throughout all video and photography production phases. On set, hands-on, and being the driving force of the creative production process.

This is where creative direction and development plays a huge role. Often video and photography are the mediums used to define a brand or products style.

Driven by innovation and powered by dedication, we create high-quality video and photography branding content for corporate clients. We offer a wide array of creative production services ranging commercial documentaries to product and food photography.

We work closely with businesses, organizations, and industry professionals to bring their stories to life through stunning video production that builds awareness and grows loyalty. We create video marketing content that speaks to their audiences and meets their creative communication needs.

Mike Haller

Corporate event videography in St. Louis, Missouri

Looking for a corporate events photographer and/or a videographer to cover your event in St. Louis? Need photos and videos for your marketing communications?

We provide affordable packages for every business occasion for Photography/Videography services.

Our corporate video production process takes marketing and training video production from start to finish. We customize each solution based on your particular needs. With a long history of working with PR & marketing client’s, our St Louis video production company takes a strategic approach to developing creative video content. Our proven video production services make it easy for any business to add high-quality corporate video production to their website, digital marketing, content marketing, PR campaigns, and social media efforts.

Corporate events video production in St. Louis

Our core services also include; Executive Headshots and Portraits, Team Photos, Advertising Photography, Events and Meeting Video, Video Editing and Production.

Mike Haller

Testimonials and Broll video production.

We work closely with businesses, organizations, and industry professionals to bring their stories to life through stunning video production that builds awareness and grows loyalty. We create video marketing content that speaks to their audiences and meets their creative communication needs.

There are many ways to create a video testimonial, all with different advantages.

We explore how your business can ask customers and employees to record appropriate testimonials, what you should include in a video testimonial, as well as how such customer review videos can help your business grow.

We work in our studio or a camera crew is sent to a predetermined location, usually a customer’s home or office. They set up their equipment and interview one or more people. We will also capture some b-roll footage of the location, the interview subject at work, or other footage that places the content of the video in context.

From there all the footage is reviewed for editing and post-production. The end result is a universal digital file suitable for web and social media delivery.

Mike Haller

St Louis Video Studio

We’re an experienced team of creative video production professionals creating branded content & visuals that complete your vision and fit your budget.

No matter the scope of your creative concepts, be it big broadcast or a small budget online film, our team’s talent, technology, and experience allows your ideas to move from shoot to audio to post and final design in a seamless integrated fashion.

Let’s begin. Let’s create your message that sells, builds brands and connects.

st louis video studio production


Full Service Video Production, Location & In-studio, from Script to Screen


Location Sound, Custom Music, Experienced Talent Recordings

Video Post

Editing, Post-Production, Visual Special Effects, Video graphics and animation

Aerial Photography

Aerial Videography, Mapping Projects, Fully licensed & insured

Studio Rental

Studio Rental, Cyc wall, Dressing & Makeup Room and Gear

Mike Haller

Corporate Video Production Studio

St Louis Video Studio provides full corporate video production services including concept development, production, and post production. For those who need an all-in-one script-to-screen solution, Film Creations can write, produce and edit a finished product that fits your video objectives.

Whether you are shooting on location or at our studio, our state-of-the-art facilities for video production in St. Louis, we have everything you need from pre-production to final edits. We offer high quality, attention-getting results that are designed to meet and achieve the specific goals of each client.

Corporate Video Production Studio

Corporate video production has evolved radically in the last decade, and Highline Studios is at the forefront of this evolution. We optimize our workflow constantly with the latest technology to enhance our natural storytelling capabilities. Our toolkit includes: drones, HD cameras, ultra-portable lighting, image stabilizers, supercomputers, and our signature post-production style. The consistent result is authentic corporate video that is beautiful, dynamic, informative, and entertaining, not to mention a fraction of the cost of a broadcast commercial production.

Mike Haller

Camera Crews and Video Gear for B-Roll in St. Louis

Don’t want to travel with gear or unload your own…partner with use for gear and crew in a great rate…everything in the van, including HMI, plus grip/gaffer.

st louis video production crews for interviews and b-roll

Sure we can shoot your interviews and B-roll Video Productions in St Louis.  We are an award winning TV and video production company offering ENG, EFP & video post production services. Our video services range from single day shoots to full project facilitation. Videos include marketing and advertising videos, news media, webcasts, streaming, broadcast TV commercials, training videos and even long form documentary type programming.

From run and gun “ENG” shoots to full blown “EFP” productions. With the use of professional broadcast cameras we can bring your visions into reality. We are also equipped with all the needed support and grip gear for any size production.

Mike Haller

We work well with non professional talent – St Louis Video Studio

When you are working with non-professionals on the set, rehearsal is essential. Make sure your actors are very familiar with their blocking (the movement of the actor from one point to another), motivation for their lines and any “business” you may want them to perform while acting their parts. Business is a film term for the actions the actor may be doing to make the character authentic.

st louis video production plant tours

If you are shooting a scene with a mother, you may have her making sandwiches for her children before they run off to school. The making of the sandwiches is the actor’s business. A chef may be preparing food, a doctor performing surgery or a police officer cleaning a gun. It is essential that the business be well-rehearsed, so it looks very natural.  Acting is more than delivering lines. It is inhabiting the character in such a way that it becomes real. Nothing is more distracting than watching a character perform an action he doesn’t understand or has not practiced and perfected. Non-professionals, if typecast, can perform quite well if they relate to their characters and are familiar with the type of business their character is assigned.

Robert Haller

We’ll help you take advantage of social media sites with your video production.

Video camera viewfinderOnline video marketing is now the leading way to market products and services of all types. Today, it is one of the few online marketing tools that are used extensively to promote any kind of business or service. Online video marketing is popular because it can be combined with social media sites.

Video camera lens - recording show in TV studio - focus on camera

Social networking sites are home to many page visitors. Over 80 % of the people that browse the internet simply do so for purposes of gaining access to social media sites. This attribute alone makes social media sites some of the best marketing platforms for the sales of your products and services. It simply means the chances of realizing your marketing goals when you choose to use social media sites for promoting your corporate video are very high. This is what makes corporate video production one of the best ways to promote a business of any type.  We’ve worked with hundreds of firms to help them gain exposure to the new media.

Robert Haller

Experienced St Louis Video Studio

We have been pioneers in the digital realms of cinema and photography. Since 1982, we have amassed thousands of video productions and photo shoots.

Headquartered in St Louis, we are an award-winning firm with a geographic reach which has spanned all over the United States.

Our seasoned team has years of experience working with a broad range of Fortune 500 firms, mid-sized businesses and start-ups. We can step you through our time-tested process and discuss how to develop and incorporate powerful video and photography solutions into your next marketing campaign.

With a state-of-the-art equipment, we can film or photograph your next project at our studio in Saint Louis, Missouri.

Experience in video and photography studio shooting since 1982

Experience in video and photography studio shooting since 1982