Commercial Video Studio Recording and Editing with Non-Professional Talent.

Ready to set up a commercial video recording studio with non-professional talent? You’re in the right place! This article will guide you through all the necessary steps for creating high quality, professional videos without breaking your budget. Learn how to get your project off the ground and running quickly, efficiently, and effectively.

Last minute changes are typical when it comes to video recording with non professionals.

Working with amateur actors can be a challenge, as they often lack the proper training, discipline and experience that professional talent bring to the table. Despite this, every now and again it’s necessary to work with non-professionals – that’s where our guide comes in!

We’ll walk you through the basics of working in a commercial video studio and show you how to get the most out of working with non-professional talent. We’ll cover factors like:

  • Equipment selection
  • Audio considerations
  • Lighting options
  • Camera angles
  • Tips for guiding your performers towards delivering their best performance.

We’ll also demonstrate techniques for editing your footage quickly and efficiently so you can maximize production value when creating content for web use or TV broadcast. With our guide in hand you’re sure to create great results when filming with non-pros!

What is a Commercial Video Studio?

A commercial video studio provides professional-level, high-quality recording and editing services for clients who require a more polished approach to their video production. These studios are typically found in production facilities that specialize in producing videos for television advertisements, promotional campaigns, internet content, and more. A commercial video studio may contain a variety of digital equipment—including cameras and editing suites—that are designed to capture the highest quality audio and visual products possible. The technicians working in these facilities have a great deal of experience with both hardware and software systems, allowing them to provide top-notch recording and editing services to clients.

When utilizing a commercial video studio, non-professional talent can be utilized alongside experienced professionals to create high-quality videos. Non-professional talent is especially beneficial when mood or emotion is needed that can’t be obtained with strictly professional actors or voiceover artists. This allows for further creative possibilities when it comes to producing an impactful video product. Additionally, the typical costs associated with shooting in these types of facilities can be lower than hiring professional talent alone because you don’t have to pay for their time on set or on location when shooting at the studio. Professional guidance from studio technicians can also provide valuable insight into making sure your project is as successful as possible—including accurate sound mixing, scene arrangement/blocking guidance, editing advice, displaying motion graphics accurately onscreen during recordings if necessary; everything one needs to make sure their project is well executed before it wraps production!

Benefits of Recording and Editing with Professional Talent

When it comes to video production, there is a wide range of options available to clients. Depending on their objectives and budget, they may opt for professional talent or non-professional talent.

Benefits of recording with professional talent include the following:

  • Professional actors have experience in the industry and therefore possess the necessary skills to deliver a quality performance.
  • Professional actors bring a higher level of professionalism that can help set a studio apart from competitors.
  • Professional actors are committed to their work 24/7, which allows them to provide the maximum level of production value for each project.
  • They can also be more efficient in their delivery as compared to non-professional talent who may take longer because they are less experienced with performing in front of a camera and need more time to practice and master acting techniques.

Benefits of editing with professional talent include:

  • Professional editors have an eye for detail that can help improve the overall quality of the video.
  • They are able create compelling visuals faster then their amateur counterparts due to their ability to process information quicker and understand how each scene works together within an edit.
  • Some editors specialize in certain genres such as sports and music which can bring unique visual styles into your project.
  • Lastly, they know how long certain types of shots need be so that the flow of the video feels natural all while maintaining your intended branding message throughout its entirety.

Challenges of Recording and Editing with Non-Professional Talent

Recording and editing with non-professional talent can pose unique challenges for commercial video production studios. The talent being used may not be experienced in the studio environment, which can lead to difficulties with sound and camera synchronization and aspects of performance management. Additionally, the lack of professionalism from inexperienced actors may slow down or lengthen the recording process.

Furthermore, inexperienced actors will generally require more direction from the directors throughout the recording, particularly when it comes to their performance as it relates to pacing and timing. This could potentially have a bearing on potential editing opportunities down the line as editors may have to adapt their approach depending on the raw footage they are presented with.

In terms of an optimal rendering of a project that uses non-professional actors, directors and producers should:

  • Create a strong creative environment during pre-production so that expectations are wholly communicated with each actor.
  • Give extended attention during both re-recording activities as well as offering coaching support while reviewing dailies to ensure sound delivery is up to par when working with novice talent.

Tips for Working with Non-Professional Talent

Working with non-professional talent can seem intimidating, but with the right approach, you can make sure that you end up with a great video or commercial. There are a few tips that come in really useful when working with non-professional talent in your video studio.

  • One of the most important aspects of working successfully with non-professional talent is communication. You will want to explain in detail what you will be doing and what is expected of them prior to filming even if it seems redundant. Make sure they know where to stand, when to move and how long you plan on recording for. It is also wise to make certain that any discussion about pay is settled prior to the shoot so that any surprise costs don’t occur during filming. Be patient with your talent and let them experiment, providing feedback as needed so they can best perform their role within the video or commercial.
  • Another tip when working with non-professional talent is comfortability. Consider their rehearsal time as an opportunity where they can settle into their roles and feel more secure going into shooting day. Establishing rapport before filming goes a long way! Setting up a friendly production environment without heavy stress helps everyone perform better during the filmmaking process and through post-production editing stages too.
  • Finally, it’s important to ensure accuracy within the script if possible! This means that if your client wants an exact phrase used during shooting make sure it’s incorporated accurately into rehearsals beforehand so there are no surprises on set or further along in post-production efforts!
Recording non-professional talent on a studio set.
Recording non-professional talent on a studio set.

Equipment and Software Needed for Commercial Video Studio Recording and Editing

Once you have determined the type of commercial videos you’d like to create and the software and hardware devices you will use, it is important to understand what equipment and software are needed for commercial video studio recording and editing with non-professional talent. Here is a brief overview of the essential items needed for a successful commercial video project.


  • Camera: Whether filming with a DSLR or point-and-shoot camera, be sure to purchase an appropriate model that will work in collaboration with your specific video format.
  • Computer: A powerful computer system is essential for post-production, editing, and rendering. Depending on the software utilized and complexity of the project, you should determine if a desktop or laptop system is best suited for your needs.
  • Microphones: Mics can range from simple lavaliers to boom mics that pick up audio details unobtainable using other methods such as high fidelity audio capture capabilities. It is important to decide which will be most effective before shopping around.


  • Recording Software: Utilizing the right recording software can be critical for capturing pristine audio tracks. Be sure to research samples of varied applications before settling on one for final production purposes.
  • Video Editing Software: Professional editors use variety of packages depending on the type work in which they specialize or reflect their own personal aesthetic preferences such as Adobe Premiere Pro or Final Cut Pro X. Different tools will produce different results so understanding features within offered package options prior purchase can save time avoid program learning curve delays later within post production stages.
  • Graphics & Animation Programs: If specific graphics integration within show segments desired more advanced user graphic animation applications such as Adobe After Effects must consider usage case scenarios prior selection costs fees. Specialized set backgrounds titles end slides need consider implementation planned timeline based upon budget dictations contracts timelines detailed clearly ensure proper deadlines met avoid any problems later during playback distribution manners.

Best Practices for Working with Non-Professional Talent

When recording and editing video with non-professional actors and personalities, it is important to keep in mind that not everyone is going to be a professional performer. It is important to be organized, patient and understanding, so the production process runs smoothly for all involved. Here are some tips for working with nonprofessional talent in a commercial video studio:

  • Manage Expectations: Before production begins, explain what you need from the talent and let them know exactly what to expect. Give clear instructions on how to act and where to look when on camera, as well as providing direction during practice runs.
  • Keep it Engaging: While prepping your talent for their part in filming, it’s important to make the process engaging. Take extra time while blocking and rehearsing the scene, provide cues throughout that create natural pauses or breaks in action that can help keep energy levels up throughout filming.
  • Use Visuals Before Words: When communicating how something should be done or how you want your talent to act/react/pose on camera don’t rely solely on verbal communication – instead use visuals such as hand gestures or mimicry of scenes/slides/staging so they can really understand what’s required of them before doing a take.
  • Be Flexible: Last minute changes are typical when it comes to video recording with non professionals – remain flexible by coming up with alternate solutions that still achieves the desired goal ie rephrasing dialogues or incorporating different acting styles if needed. Make sure that everyone feels heard within the creative process so none of them feel left out in this shared experience because having an emotional connection can help instill confidence beforehand as well during post production.

Conclusively, there is no single optimal approach to recording and editing a video project in a commercial video studio for working with non-professional talent. Each project will have its own unique requirements based on the particular context and goals of the project. However, it is possible to identify some common principles that can help guide the process, such as:

  • Keeping color levels consistent
  • Establishing clear communication between collaborators
  • Maintaining adequate separation between microphones

When working with non-professional talent, it is also important to ensure that everyone involved feels comfortable and confident in their respective roles throughout the recording process. Following these core principles can help ensure that the end result is a successful video production.

Rob Haller 314-604-6544

Write, Produce, Direct, Shoot, Edit, Repeat!

In St Louis, producers, companies and corporations, both near and far, trust our dependable director of photography and production equipment services.

Our team furnishes all the necessary personnel needed for your small or large production.   Including the director of photography, sound mixer, camera operator, field producer, director, assistant camera, gaffer, grip, digital imaging technician, makeup artist, art director, and location manager.

Our Video Crew, provides all the necessary equipment is available, including cameras, lenses, motion control, sound, lighting, grip/electric, and livestreaming support.

Our company furnishes comprehensive field production services to coordinate all your production requirements.

When it comes to creating videos for your business, it’s important to understand the benefits of creating high-quality interview and B-roll videos. Interview and B-roll videos are designed to showcase the people behind the business, to help your potential customers connect with you on a more personal level. Interview and B-roll videos can also help you showcase your products or services in the best light possible. Interview and B-roll videos are often used as customer testimonials, as well as for brand awareness and lead generation.

When it comes to creating video content, it’s important to make sure you are creating the right type of video for the right audience. For example, if you are marketing to B2B customers, you may want to create more educational content, whereas if you’re marketing to B2C customers, you may want to create more customer testimonials. If you’re looking to create interview videos for your B2B customers, here are a few tips on how to do so effectively: – Determine the format of your videos – Before you start filming your videos, you’ll want to think about what format you want to shoot in. Traditionally, interview videos are shot in a landscape format, which means they are filmed with the camera placed on the side of the table. However, these days, it’s becoming increasingly common for people to shoot interview videos in portrait format. – Plan out your questions – Before you start filming, you’ll want to make sure you have a list of questions prepared. Depending on the type of interview video you’re creating, you may want to have a list of pre-written questions, or you may want to have your list of questions written down, but only use them if the interviewee brings up the subject. – Get the right equipment – You’ll want to make sure you have the right equipment when filming your interview videos. This includes a camera, microphone, and tripod. – Create a clean, professional environment – You’ll want to make sure that the environment you film your interview in is clean, professional, and well-lit.

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st louis video production crews

If you’re looking to create B-roll for your interview videos, you’ll want to make sure to select a B-roll that is relevant, but also complements your interview videos. B-roll can include anything from product walkthroughs, demonstrations, simulations, shots of your company’s workspace, and more. When shooting B-roll for your interview videos, here are a few tips you’ll want to keep in mind: – Make sure your B-roll is consistent – When creating B-roll for your interview videos, you’ll want to make sure that each clip is consistent. For example, if you are showing off a product in one clip, make sure that product is also shown in the next clip. This will make your videos look more cohesive, while also allowing your viewers to understand each clip’s importance.

Rob Haller 314-604-6544

Digital media specialists to help you engage, explain and motivate. Full production studio in St. Louis.

Creative Video and Photography Production

We’re hands-on throughout all video and photography production phases. On set, hands-on, and being the driving force of the creative production process.

This is where creative direction and development plays a huge role. Often video and photography are the mediums used to define a brand or products style.

Driven by innovation and powered by dedication, we create high-quality video and photography branding content for corporate clients. We offer a wide array of creative production services ranging commercial documentaries to product and food photography.

We work closely with businesses, organizations, and industry professionals to bring their stories to life through stunning video production that builds awareness and grows loyalty. We create video marketing content that speaks to their audiences and meets their creative communication needs.

Mike Haller

Corporate event videography in St. Louis, Missouri

Looking for a corporate events photographer and/or a videographer to cover your event in St. Louis? Need photos and videos for your marketing communications?

We provide affordable packages for every business occasion for Photography/Videography services.

Our corporate video production process takes marketing and training video production from start to finish. We customize each solution based on your particular needs. With a long history of working with PR & marketing client’s, our St Louis video production company takes a strategic approach to developing creative video content. Our proven video production services make it easy for any business to add high-quality corporate video production to their website, digital marketing, content marketing, PR campaigns, and social media efforts.

Corporate events video production in St. Louis

Our core services also include; Executive Headshots and Portraits, Team Photos, Advertising Photography, Events and Meeting Video, Video Editing and Production.

Mike Haller

Testimonials and Broll video production.

We work closely with businesses, organizations, and industry professionals to bring their stories to life through stunning video production that builds awareness and grows loyalty. We create video marketing content that speaks to their audiences and meets their creative communication needs.

There are many ways to create a video testimonial, all with different advantages.

We explore how your business can ask customers and employees to record appropriate testimonials, what you should include in a video testimonial, as well as how such customer review videos can help your business grow.

We work in our studio or a camera crew is sent to a predetermined location, usually a customer’s home or office. They set up their equipment and interview one or more people. We will also capture some b-roll footage of the location, the interview subject at work, or other footage that places the content of the video in context.

From there all the footage is reviewed for editing and post-production. The end result is a universal digital file suitable for web and social media delivery.

Mike Haller

Employee training and recruiting videos.

Our video production crews have the necessary experience needed to create any training video your business may need.

Educational videos are designed to be engaging, while also informative. They can communicate workplace procedures and follow through. They can be used for recruitment as well as new hires.

Safety videos warn employees about possible dangers in the workplace and about company safety policies that they need to be followed.

E-learning videos are ideal for employees that are not working on site and need to know the proper company’s policies.

We enjoy helping business owners use their unique vision to create an engaging employee training videos that can be used for years to come.

Mike Haller

St Louis Video Studio

We’re an experienced team of creative video production professionals creating branded content & visuals that complete your vision and fit your budget.

No matter the scope of your creative concepts, be it big broadcast or a small budget online film, our team’s talent, technology, and experience allows your ideas to move from shoot to audio to post and final design in a seamless integrated fashion.

Let’s begin. Let’s create your message that sells, builds brands and connects.

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Full Service Video Production, Location & In-studio, from Script to Screen


Location Sound, Custom Music, Experienced Talent Recordings

Video Post

Editing, Post-Production, Visual Special Effects, Video graphics and animation

Aerial Photography

Aerial Videography, Mapping Projects, Fully licensed & insured

Studio Rental

Studio Rental, Cyc wall, Dressing & Makeup Room and Gear

Mike Haller

Corporate Video Production Studio

St Louis Video Studio provides full corporate video production services including concept development, production, and post production. For those who need an all-in-one script-to-screen solution, Film Creations can write, produce and edit a finished product that fits your video objectives.

Whether you are shooting on location or at our studio, our state-of-the-art facilities for video production in St. Louis, we have everything you need from pre-production to final edits. We offer high quality, attention-getting results that are designed to meet and achieve the specific goals of each client.

Corporate Video Production Studio

Corporate video production has evolved radically in the last decade, and Highline Studios is at the forefront of this evolution. We optimize our workflow constantly with the latest technology to enhance our natural storytelling capabilities. Our toolkit includes: drones, HD cameras, ultra-portable lighting, image stabilizers, supercomputers, and our signature post-production style. The consistent result is authentic corporate video that is beautiful, dynamic, informative, and entertaining, not to mention a fraction of the cost of a broadcast commercial production.

Mike Haller

Camera Crews and Video Gear for B-Roll in St. Louis

Don’t want to travel with gear or unload your own…partner with use for gear and crew in a great rate…everything in the van, including HMI, plus grip/gaffer.

st louis video production crews for interviews and b-roll

Sure we can shoot your interviews and B-roll Video Productions in St Louis.  We are an award winning TV and video production company offering ENG, EFP & video post production services. Our video services range from single day shoots to full project facilitation. Videos include marketing and advertising videos, news media, webcasts, streaming, broadcast TV commercials, training videos and even long form documentary type programming.

From run and gun “ENG” shoots to full blown “EFP” productions. With the use of professional broadcast cameras we can bring your visions into reality. We are also equipped with all the needed support and grip gear for any size production.

Mike Haller

St Louis Video Studio

We proudly serve the entire St Louis area as your best mixed use, multi media facility for rent. Our facility offers an affordable option for all types of creative use. Lease a studio space for photography shoot or filming a music video. You can even sign up for one on one production or mix and mastering training and mentor ship programs.

If you’re looking for an affordable yet professional studio space, then take a look at our pricing and offerings to see how we might be a great solution for you. our studio is well equipped and ready for your next video or photo project.

Our crew provides video production project management throughout all stages of the project, including the creative development, design, scripting, theme, message, and finally, the launch. Our specialty lies in our ability to bridge the gap from traditional video methods to the digital innovations and increased amount of communication channels.

Mike Haller

We work well with non professional talent – St Louis Video Studio

When you are working with non-professionals on the set, rehearsal is essential. Make sure your actors are very familiar with their blocking (the movement of the actor from one point to another), motivation for their lines and any “business” you may want them to perform while acting their parts. Business is a film term for the actions the actor may be doing to make the character authentic.

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If you are shooting a scene with a mother, you may have her making sandwiches for her children before they run off to school. The making of the sandwiches is the actor’s business. A chef may be preparing food, a doctor performing surgery or a police officer cleaning a gun. It is essential that the business be well-rehearsed, so it looks very natural.  Acting is more than delivering lines. It is inhabiting the character in such a way that it becomes real. Nothing is more distracting than watching a character perform an action he doesn’t understand or has not practiced and perfected. Non-professionals, if typecast, can perform quite well if they relate to their characters and are familiar with the type of business their character is assigned.

Robert Haller

We’ll help you take advantage of social media sites with your video production.

Video camera viewfinderOnline video marketing is now the leading way to market products and services of all types. Today, it is one of the few online marketing tools that are used extensively to promote any kind of business or service. Online video marketing is popular because it can be combined with social media sites.

Video camera lens - recording show in TV studio - focus on camera

Social networking sites are home to many page visitors. Over 80 % of the people that browse the internet simply do so for purposes of gaining access to social media sites. This attribute alone makes social media sites some of the best marketing platforms for the sales of your products and services. It simply means the chances of realizing your marketing goals when you choose to use social media sites for promoting your corporate video are very high. This is what makes corporate video production one of the best ways to promote a business of any type.  We’ve worked with hundreds of firms to help them gain exposure to the new media.

Robert Haller

St Louis Video Studio | Control Your Lighting

It’s always to your advantage to control the lighting as much as possible in order to get a truly cinematic look. Sometimes however, you may not be able to control the light as much as you would like. In the situation, you can still choose angles that use the light you do have to the best of your ability.

The overall brightness of a scene is often referred to as being high key or low key. High key lighting floods the entire scene with high levels of light so that everything is brightly lit. It is used for happy, or upbeat scenes. By contrast, low key lighting is dark. It makes greater use of shadows than illumination and, as a result, it creates drama and suspense.

Female talent presenter Interviewing In St Louis Video Television Studio With Crew In Foreground

Female talent presenter Interviewing In St Louis Video Television Studio With Crew In Foreground

Robert Haller

Experienced St Louis Video Studio

We have been pioneers in the digital realms of cinema and photography. Since 1982, we have amassed thousands of video productions and photo shoots.

Headquartered in St Louis, we are an award-winning firm with a geographic reach which has spanned all over the United States.

Our seasoned team has years of experience working with a broad range of Fortune 500 firms, mid-sized businesses and start-ups. We can step you through our time-tested process and discuss how to develop and incorporate powerful video and photography solutions into your next marketing campaign.

With a state-of-the-art equipment, we can film or photograph your next project at our studio in Saint Louis, Missouri.

Experience in video and photography studio shooting since 1982

Experience in video and photography studio shooting since 1982

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Our studio is ready when you are!  Our experienced team will help you on your next video production in Saint Louis.  We’ve been here since 1982 and we know the rules of saving you money on your next production.  We’ll help keep your crew organized, on task and on message.

We’ll help guide you from concept to pre production, shooting, editing, and finally to distribution on a creatively produced straightforward message.

Our video post production services are targeted to small business owners and individuals who will benefit from a smaller video production company to edit their video. Our headquarters is in south St. Louis.  All of our video post productions are done in house.

If we are producing your video, your producer will log all of your footage that was captured.  Creating this paper edit to follow the approved script or shot list is important to do before editing in the studio.  From there, your producer will work to edit your video adding necessary graphics, animation or type on screen.  Upon completion your video will be uploaded to a video repository for your review.



Robert Haller, St Louis Video Producer

St Louis Video Production