In a world saturated with visual content, businesses need more than just great footage—they need compelling stories that hold attention and inspire action. One of the most effective ways to elevate your brand narrative is by combining ground and aerial video. When expertly integrated, these two perspectives deliver a cinematic experience that resonates with viewers on multiple levels—emotionally, spatially, and intellectually.
As experienced storytellers at St Louis Video Studio, we help companies transform simple visuals into strategic brand messages. In this article, we’ll explore how to leverage both ground and drone footage to craft a more powerful, memorable story for your audience.
Why Both Perspectives Matter
Storytelling is about perspective—both figuratively and literally. Ground-level footage creates an intimate, human connection. It captures facial expressions, textures, and close interactions that build emotional depth. Aerial footage, meanwhile, shows scale, movement, and geographic context. It lets viewers see the bigger picture—the facility, the environment, the journey.
When used together, ground and aerial videos:
Establish a location and tone
Provide narrative rhythm and variety
Highlight both scale and detail
Reinforce brand authority and production value
This multi-layered approach keeps viewers engaged and communicates more information in less time.
Structuring Your Story with Layered Visuals
Whether you’re producing a corporate overview, a customer testimonial, or a product launch video, integrating ground and drone shots requires thoughtful structure:
Open with an aerial shot – Introduce your location, set the tone, and grab attention with a sweeping view of your facility, event, or landscape.
Shift to ground footage – Bring the story in closer with interviews, operations, or interactions that offer human context.
Alternate perspectives – Use drone shots to transition between scenes or emphasize key moments (like a warehouse in action or a crowd from above).
Conclude with a dynamic blend – Wrap up with a combination of both viewpoints to reinforce your message and leave a strong impression.
Our editing team at St Louis Video Studio excels at pacing, matching color and motion between cameras, and ensuring each transition is both seamless and purposeful.
Technical Considerations for a Cohesive Look
To tell a unified story visually, you need more than great footage—you need a technically sound integration of camera styles. This includes:
Matching frame rates and resolution
Color grading across both drone and ground footage
Consistent motion direction and lens choice
Clean, professional audio to tie everything together
Our creative crew is experienced in managing multi-camera environments and blending footage from different sources, so your final video looks polished and intentional.
When and Where to Use Ground + Aerial Storytelling
This approach is especially impactful for:
Brand stories and origin videos Show where your company started, where it operates, and who drives the mission.
Client testimonials Combine interview footage with aerial B-roll of operations, locations, or client sites.
Product demos or walkthroughs Start with an aerial setup and transition into hands-on usage or close-up interaction.
Events and activations Use drone coverage to capture the energy and scale, then cut to audience or speaker reactions from the ground.
Partner with a Studio That Can Do It All
At St Louis Video Studio, we don’t just shoot video—we tell visual stories that work. As a full-service professional commercial photography and video production company, we’ve been helping businesses, marketing firms, and agencies in the St. Louis area since 1982.
We offer:
Studio and on-location video and photography
Licensed drone pilots, including indoor flight capabilities
Custom studio setups with private lighting and prop integration
Post-production services, including editing, color grading, and audio mastering
AI-powered tools for faster and smarter content refinement
Our team understands the art and science of integrating multiple visual formats into a single compelling message. Whether you need a custom interview scene, promotional video, or branded campaign content, St Louis Video Studio delivers seamless production from concept to final cut.
Let us help you tell your story—from the ground up, and from the sky down.
Contact St Louis Video Studio today and see how we can elevate your next production into something truly unforgettable.
In the ever-evolving world of corporate branding and business marketing, video content has emerged as a powerful tool for engaging audiences and conveying messages effectively. It’s no secret that high-quality video production can make a significant impact on your marketing efforts. Whether you’re looking to create promotional videos, corporate presentations, product demos, or any other type of video content, understanding the best practices for studio video production is crucial.
Studio Video Production offers numerous advantages, including consistent lighting, controlled acoustics, and a distraction-free setting.
At St. Louis Video Studio, we’ve spent years honing our craft, working with a diverse range of clients, and producing exceptional video content. In this comprehensive guide, we’ll delve deep into the world of studio video production, sharing our expertise and insights to help you create videos that truly resonate with your target audience.
Understanding the Basics of Studio Video Production
Before we dive into the nitty-gritty details of studio video production, let’s start with the fundamentals. Studio video production involves shooting video content within a controlled indoor environment, typically a dedicated studio space. This approach offers numerous advantages, including consistent lighting, controlled acoustics, and a distraction-free setting.
Studio video production is widely used for a variety of purposes, including:
Corporate Videos: These can encompass anything from brand introductions and company culture presentations to training videos and CEO messages.
Product Demonstrations: Showcase your products or services in a professional, controlled environment to highlight their features and benefits.
Interviews: Conducting interviews with experts or employees can lend authenticity and credibility to your content.
Webinars and Livestreams: Engage your audience in real-time through webinars and livestreams, all produced in-studio.
Now that we have a solid foundation, let’s explore the key steps to achieve exceptional studio video production.
Pre-Production Planning
Define Your Goals and Audience
Before you even step into the studio, it’s essential to clearly define your objectives and identify your target audience. What message are you trying to convey, and who are you trying to reach? Having a well-defined strategy in place will guide your entire production process.
Scriptwriting and Storyboarding
Crafting a compelling script and creating a storyboard are crucial pre-production steps. Your script should convey your message concisely and engage your viewers, while a storyboard helps you plan the visual elements of your video, shot by shot.
Casting and Talent
Selecting the right talent for your video is paramount. Whether you’re featuring internal team members, professional actors, or spokespersons, ensure that they align with your brand and can effectively communicate your message.
Setting Up Your Studio
Studio Layout and Design
The layout and design of your studio space play a significant role in the overall look and feel of your video. Consider elements like backdrop, props, and furniture to create a visually appealing set that complements your brand.
Camera Placement and Composition
Position your cameras strategically to capture the best angles and compositions. Experiment with different camera placements to achieve the desired visual impact.
Choosing the Right Equipment
Cameras
Investing in high-quality cameras is non-negotiable for studio video production. Choose cameras that offer good resolution, low noise levels, and the ability to shoot in various formats, depending on your project’s requirements.
Lenses
Different lenses can dramatically alter the look of your video. Wide-angle lenses capture more of the scene, while telephoto lenses create a more focused, intimate look. Select lenses that suit your storytelling style.
Tripods and Stabilization
To maintain steady shots, use tripods and stabilizers. This prevents shaky footage and ensures a professional look.
The Importance of Lighting
Lighting is one of the most critical aspects of studio video production. Proper lighting can make or break your video’s quality.
Three-Point Lighting
Three-point lighting is a standard setup in studio production. It includes the key light, fill light, and backlight. This arrangement provides depth, reduces shadows, and enhances facial features.
Color Temperature
Understanding color temperature is essential. Adjust the color of your lights to match the ambient lighting conditions, ensuring your subjects appear natural and true to life.
Lighting Control
Use lighting modifiers such as softboxes, diffusers, and reflectors to shape and control the quality of light. This helps create the desired mood and atmosphere.
Sound Quality Matters
Sound quality is often underestimated, but it’s equally as important as video quality. Poor audio can ruin an otherwise well-produced video.
Microphones
Invest in quality microphones suited for your project. Options include lavalier microphones for interviews and shotgun microphones for capturing audio from a distance.
Acoustic Treatment
Studio acoustics should be optimized to minimize echo and unwanted noise. Consider acoustic panels and soundproofing to create a controlled audio environment.
Effective Shooting Techniques
Framing and Composition
Pay attention to framing and composition. Use the rule of thirds, leading lines, and other compositional techniques to create visually engaging shots.
Camera Movement
Experiment with camera movement to add dynamism to your video. Techniques like pans, tilts, and dolly shots can enhance storytelling.
Focus and Depth of Field
Adjust focus and depth of field to draw attention to specific subjects or elements within your frame. This adds visual interest and directs the viewer’s gaze.
Post-Production Magic
Post-production is where your video truly comes to life.
Video Editing
Edit your footage to remove mistakes, add graphics, incorporate music, and create a seamless narrative flow. Software like Adobe Premiere Pro or Final Cut Pro can be powerful tools in the editing process.
Color Correction and Grading
Enhance the visual aesthetics of your video through color correction and grading. Achieve a consistent look and feel that aligns with your brand.
Sound Editing
Clean up and enhance audio in post-production. Remove background noise, balance audio levels, and add music and sound effects as needed.
Distribution and Marketing
Once your video is ready, it’s time to share it with the world. Effective distribution and marketing strategies are essential to maximize your video’s impact.
Video Hosting Platforms
Consider hosting your video on platforms like YouTube, Vimeo, or Wistia, depending on your target audience and goals. These platforms offer built-in analytics and sharing options.
Social Media Promotion
Leverage social media channels to promote your video. Craft compelling captions, use appropriate hashtags, and engage with your audience to generate buzz.
Email Marketing
Include video content in your email marketing campaigns. Videos can significantly increase click-through rates and engagement.
The St. Louis Video Studio Advantage
At St. Louis Video Studio, we understand the intricacies of studio video production better than anyone. Our experienced team has produced hundreds of
studio video productions for a wide range of successful businesses in the St. Louis area. We take pride in our commitment to delivering top-notch video content that meets and exceeds our clients’ expectations.
Our Expertise
With years of experience in the industry, we have honed our skills to perfection. Our team of videographers, directors, scriptwriters, and editors work seamlessly together to bring your vision to life. We are well-versed in the latest industry trends and technologies, ensuring that your videos are not only current but also future-proofed.
State-of-the-Art Facilities
Our studio in St. Louis boasts state-of-the-art facilities, including cutting-edge camera equipment, lighting setups, and sound recording systems. Our studio space is meticulously designed to cater to various production needs, offering the flexibility to create diverse video content.
Customized Solutions
We understand that each project is unique, and that’s why we offer tailored solutions to meet your specific requirements. Whether you need a corporate video, product demonstration, or a creative promotional piece, we have the expertise to deliver exceptional results.
Streamlined Production Process
Our streamlined production process ensures that your project runs smoothly from concept to completion. We take care of all aspects of production, including pre-production planning, filming, editing, and post-production, so you can focus on your core business.
Attention to Detail
Details matter in video production, and our team is meticulous in every aspect of the process. From perfecting the lighting and sound to crafting engaging scripts and storyboards, we leave no stone unturned to create a polished final product.
Cost-Effective Solutions
We understand the importance of staying within budget without compromising on quality. Our cost-effective solutions are designed to provide the best value for your investment, ensuring that you get the most out of your video marketing efforts.
Exceptional Customer Service
Customer satisfaction is at the heart of everything we do. We work closely with you throughout the entire process, keeping you informed and involved at every stage. Your feedback is invaluable, and we are dedicated to making sure your vision is realized.
Proven Track Record
Our portfolio speaks for itself. Over the years, we have had the privilege of working with a diverse range of clients, from startups to established corporations. Our videos have helped our clients engage their target audiences, drive conversions, and achieve their marketing goals.
Your Video Production Partner
When you choose St. Louis Video Studio as your video production partner, you’re not just hiring a service – you’re gaining a creative collaborator dedicated to your success. We are committed to helping you enhance your corporate branding and business marketing through the power of video.
In conclusion, studio video production is a multifaceted process that requires careful planning, attention to detail, and a commitment to quality. Whether you’re new to video production or looking to elevate your existing efforts, following the best practices outlined in this guide can make a significant difference in the impact of your videos.
At St. Louis Video Studio, we have the experience, expertise, and resources to take your video projects to the next level. Our team is passionate about helping businesses like yours leverage the power of video to connect with your audience, convey your message effectively, and achieve your marketing objectives.
As a professional video studio, St. Louis Video Studio has produced hundreds of studio video productions for all types of successful businesses in the St. Louis area. We invite you to explore our portfolio and get in touch with us to discuss how we can collaborate on your next video project. Whether you need a corporate video, a promotional video, or any other type of video content, we’re here to help you shine in the world of corporate branding and business marketing.
In St Louis, producers, companies and corporations, both near and far, trust our dependable director of photography and production equipment services.
Our team furnishes all the necessary personnel needed for your small or large production. Including the director of photography, sound mixer, camera operator, field producer, director, assistant camera, gaffer, grip, digital imaging technician, makeup artist, art director, and location manager.
Our Video Crew, provides all the necessary equipment is available, including cameras, lenses, motion control, sound, lighting, grip/electric, and livestreaming support.
Our company furnishes comprehensive field production services to coordinate all your production requirements.
When it comes to creating videos for your business, it’s important to understand the benefits of creating high-quality interview and B-roll videos. Interview and B-roll videos are designed to showcase the people behind the business, to help your potential customers connect with you on a more personal level. Interview and B-roll videos can also help you showcase your products or services in the best light possible. Interview and B-roll videos are often used as customer testimonials, as well as for brand awareness and lead generation.
When it comes to creating video content, it’s important to make sure you are creating the right type of video for the right audience. For example, if you are marketing to B2B customers, you may want to create more educational content, whereas if you’re marketing to B2C customers, you may want to create more customer testimonials. If you’re looking to create interview videos for your B2B customers, here are a few tips on how to do so effectively: – Determine the format of your videos – Before you start filming your videos, you’ll want to think about what format you want to shoot in. Traditionally, interview videos are shot in a landscape format, which means they are filmed with the camera placed on the side of the table. However, these days, it’s becoming increasingly common for people to shoot interview videos in portrait format. – Plan out your questions – Before you start filming, you’ll want to make sure you have a list of questions prepared. Depending on the type of interview video you’re creating, you may want to have a list of pre-written questions, or you may want to have your list of questions written down, but only use them if the interviewee brings up the subject. – Get the right equipment – You’ll want to make sure you have the right equipment when filming your interview videos. This includes a camera, microphone, and tripod. – Create a clean, professional environment – You’ll want to make sure that the environment you film your interview in is clean, professional, and well-lit.
st louis video production crews
If you’re looking to create B-roll for your interview videos, you’ll want to make sure to select a B-roll that is relevant, but also complements your interview videos. B-roll can include anything from product walkthroughs, demonstrations, simulations, shots of your company’s workspace, and more. When shooting B-roll for your interview videos, here are a few tips you’ll want to keep in mind: – Make sure your B-roll is consistent – When creating B-roll for your interview videos, you’ll want to make sure that each clip is consistent. For example, if you are showing off a product in one clip, make sure that product is also shown in the next clip. This will make your videos look more cohesive, while also allowing your viewers to understand each clip’s importance.
We’re hands-on throughout all video and photography production phases. On set, hands-on, and being the driving force of the creative production process.
This is where creative direction and development plays a huge role. Often video and photography are the mediums used to define a brand or products style.
Driven by innovation and powered by dedication, we create high-quality video and photography branding content for corporate clients. We offer a wide array of creative production services ranging commercial documentaries to product and food photography.
We work closely with businesses, organizations, and industry professionals to bring their stories to life through stunning video production that builds awareness and grows loyalty. We create video marketing content that speaks to their audiences and meets their creative communication needs.
Mike Haller 314-913-5626 stlouisvideostudio@gmail.com
Video has become a commodity of sorts. It seems like everybody’s in on the act … some of it is good, and some not so good. What is it that makes a video succeed? It usually boils down to one thing: Planning. If you are considering hiring professionals to craft a video, the first thing should ask yourself is: what is the purpose? Which is another way of asking, what is the message?
Once you have defined your message, you can decide the best way to deliver it. So there: you have started your planning. Your chances of producing a successful project have taken a giant leap forward! Too many people make the mistake of grabbing a camera, shooting footage, and then try piecing it all together and hoping for the best. It’s not a good approach. You wouldn’t build a house without a blueprint, would you? Crafting a video is the same thing. And your unique blueprint is your script.
We can’t overstate the importance of script preparation. Scriptwriting is not easy, and sometimes not fun, but it’s the single most important element for the work we do. And it’s important to do it early in the production process. Give it the attention it deserves. A script will take the guesswork out what footage needs to be captured by your video crew. This helps reduce wasted time, and allows your crew to spend more time getting the shots you really need.
St Louis Video Studio Production. Setting the proper stage for your next marketing communications project.
With video, as with many things in life, the devil is in the details. Spending time at the beginning to plan will save enormous headaches later on. We are talking about things like locations, budgets, graphics, and the rest of the nuts and bolts. There is too much to get into in this short video. But if you’d like to learn more, feel free to contact us.
We would love to help.
Mike Haller 314-913-5626 stlouisvideostudio@gmail.com
We proudly serve the entire St Louis area as your best mixed use, multi media facility for rent. Our facility offers an affordable option for all types of creative use. Lease a studio space for photography shoot or filming a music video. You can even sign up for one on one production or mix and mastering training and mentor ship programs.
If you’re looking for an affordable yet professional studio space, then take a look at our pricing and offerings to see how we might be a great solution for you. our studio is well equipped and ready for your next video or photo project.
Our crew provides video production project management throughout all stages of the project, including the creative development, design, scripting, theme, message, and finally, the launch. Our specialty lies in our ability to bridge the gap from traditional video methods to the digital innovations and increased amount of communication channels.
Mike Haller
314-913-5626
stlouisvideostudio@gmail.com
When you are working with non-professionals on the set, rehearsal is essential. Make sure your actors are very familiar with their blocking (the movement of the actor from one point to another), motivation for their lines and any “business” you may want them to perform while acting their parts. Business is a film term for the actions the actor may be doing to make the character authentic.
st louis video production plant tours
If you are shooting a scene with a mother, you may have her making sandwiches for her children before they run off to school. The making of the sandwiches is the actor’s business. A chef may be preparing food, a doctor performing surgery or a police officer cleaning a gun. It is essential that the business be well-rehearsed, so it looks very natural. Acting is more than delivering lines. It is inhabiting the character in such a way that it becomes real. Nothing is more distracting than watching a character perform an action he doesn’t understand or has not practiced and perfected. Non-professionals, if typecast, can perform quite well if they relate to their characters and are familiar with the type of business their character is assigned.
Robert Haller
314-892-1233
stlouisvideostudio@gmail.com
We have been pioneers in the digital realms of cinema and photography. Since 1982, we have amassed thousands of video productions and photo shoots.
Headquartered in St Louis, we are an award-winning firm with a geographic reach which has spanned all over the United States.
Our seasoned team has years of experience working with a broad range of Fortune 500 firms, mid-sized businesses and start-ups. We can step you through our time-tested process and discuss how to develop and incorporate powerful video and photography solutions into your next marketing campaign.
With a state-of-the-art equipment, we can film or photograph your next project at our studio in Saint Louis, Missouri.
Experience in video and photography studio shooting since 1982
At St. Louis Video Studio we offer complete studio production. We offer green screen and white cyclorama walls or we can dress the set any way creatively desired. We can easily staff your production with cameras, teleprompters and production crew professionals. We also have the latest in set lights and sound. We provide a cost efficient, high quality video production facility.
We also offer complete post production. Our video editing and animation is very creative and highly sought after.
We want to make your video production experience easy and give you the best value for the price. Let us put together a coordinated plan and communications solution that will help you achieve your video production goals.
Our studio is ready when you are! Our experienced team will help you on your next video production in Saint Louis. We’ve been here since 1982 and we know the rules of saving you money on your next production. We’ll help keep your crew organized, on task and on message.
We’ll help guide you from concept to pre production, shooting, editing, and finally to distribution on a creatively produced straightforward message.
Our video post production services are targeted to small business owners and individuals who will benefit from a smaller video production company to edit their video. Our headquarters is in south St. Louis. All of our video post productions are done in house.
If we are producing your video, your producer will log all of your footage that was captured. Creating this paper edit to follow the approved script or shot list is important to do before editing in the studio. From there, your producer will work to edit your video adding necessary graphics, animation or type on screen. Upon completion your video will be uploaded to a video repository for your review.
We keep current with the latest in video technology. Our in-house video production and editing is scalable for all types of video production. We believe in quality production, and we have cherry picked all the creative video production and post production editing tools to achieve our goals.
Here is a scene from Historical Video shot in our video studio. The talent is quarreling over greenbacks and as a result the money is jostled and subsequently starts flying throughout the set. This scene depicts the payments to the carpetbaggers in the deep south shortly after the War Between the States. The productions were shot over a three day period. Resulting in 8 new program themes for the DVD and video streaming. Video post production was a little more time consuming and was finalized within a one week period after the shoot.
st louis video studio | video production | videopost
This was a package set of four video productions shot over the course of a day and a half. The videos were edited and posted to the youtube channel within three more days and ready for the annual shareholders meeting.
If you can’t do it all. Allow us to be your in house video production in St Louis. Our video crew of professional talent can do it all!
St Louis video production and post production. Studio Video taping DVD #6 for Historical Video Television St. Louis, MO. Dave Topping, camera operator taping a live set rehearsal for HVT Martyrs video production.
st louis video studio production and post production
St Louis Video Studio 